00 The question

How do you drive accountability for the training in your stores?

The answer

You build a system of accountability, reinforced from the top down to every employee, every time you visit a restaurant. Everyone stays open to feedback. Everyone owns what's going wrong, comes up with the fix, and follows through. That's how training actually shows up on the floor.

01 Two videos, sixteen years apart

If you run multi-unit ops,
you've felt this problem.

You spend real money on training. You wrote the SOPs. You ran the meetings. And then a few weeks later, you walk into a store and the standard is gone.

Watch these two videos back to back. Burger King basically copied the Domino's spot from 2010 frame for frame. The leaders on camera, the customer feedback, the public commitment to do better. Same setup, sixteen years apart.

Domino's / 2010 Vimeo · Archival
Burger King / 2026 YouTube · Current

This isn't just two brands making the same kind of commercial. It's a framework. The whole idea is that leaders have to see what's wrong, own it, solve it, and do the work, in front of everyone. Those videos are what it looks like when a company actually does that.

So what you're watching is the public proof that the work has been done internally.

The third brand to run this exact playbook? Chipotle. We led that work from the inside.

02 Where we built it

We were inside Chipotle
when it all fell apart.

The story

We were already inside when the food safety crisis hit in 2016 and 2017. The brand had lost consumer trust, and the stock price plummeted. For a year, we released new training. We hired better leaders. We did more training.

And still, issues kept happening. It wasn't a lack of training. It wasn't a lack of hiring. It was a lack of in-store accountability.

So we built a system for it. Leadership got on camera, owned what happened, and committed to a higher standard. Our job was to get every restaurant operating at the level leadership had just promised. Take accountability for what wasn't working, and fix it.

By 2018 the recovery was underway. The system stayed in place long after we left in 2021.

Chipotle stock chart 2008 to 2026
CMG · NYSE · Split-Adjusted 2008 — 2026
03 How we built it for them, how we'd build it for you

We do it
in two pieces.

01 The workshop

Teach accountability first.

A workshop for every leader in the company, grounded in decades of accountability research. The point is to bring the language to life and get your leaders bought in before any new tool shows up. Otherwise, it's just words.

Whenever there's a decision to be made, leaders have a choice: see it, own it, solve it, do it. Acknowledge what's gone wrong, own your part in the problem, find the fix, and execute. Deflection is everything else.

See it, own it, solve it, do it — the workshop framework
The workshop framework SODS
02 The Owner's Path

Walk the floor
with your team.

Your actions as the leader dictate what your team believes. What they believe drives their actions. Their actions are what produce your results. Change the experience on the floor, and the rest follows.

The Owner's Path is a daily zone-by-zone walk of every standard you've already set. Managers do it on every shift. And every month, leadership walks it alongside them. Not behind a clipboard. Beside them. We map your restaurant into zones, build the walk inside the app, and audit it with your team every month.

Sam walking the floor with PIE.ZAA managers
PZ.AVL · Custom zone build Monthly walk
04 The output

One report.
One conversation.
Every month.

Every walk produces a document like this. Score this month, score last month, what got resolved, what came back, and a coaching note on every fail. Your leadership team knows exactly where to focus tomorrow.

Audit cover
05 The engagement

Two halves of
the same play.

The workshop teaches your team why this works. The Owner's Path makes it real every shift. They only work together. We run them as one engagement.

Step 01 The Workshop

Teach
accountability.

Half-day · On-site · Your management team

A four-hour working session on accountability. We bring the language to life and get your leaders bought in before any new tool shows up. Without this part, the path is just another checklist.

  • See it. Own it. Solve it. Do it.
  • The behavior chain. Why your actions drive their results.
  • Live work applying both ideas to your operations.
  • Sets the foundation for the daily walk that follows.
Step 02 The Owner's Path

Walk it
every day.

Custom build · Your zones · Your standards

We map your restaurant into zones, pull in every standard you've already written, and ship it as one walk inside the app. Then we audit alongside your team every month.

  • Custom zone map of your restaurant footprint.
  • Daily walk inside the Owner's Path app.
  • Monthly leadership audits and coaching reports.
  • The same playbook we built inside Chipotle, sized for your brand.
06 Begin

Build your
Owner's Path.

Thirty minutes with us. We'll walk through where your team is today and whether the Owner's Path is the right next move. Or just hit reply.

Book a call