The fractional training department for growing restaurant brands

We build people systems to help you scale.

Piada Italian Street FoodDin Tai FungChageeAuntie Anne'sMendocino FarmsPizza HutDrift CoffeePacifica HotelsMoe's Southwest GrillSchlotzsky's DeliDenny'sCarvelCinnabonPie ZaaBun MeeJambasweetgreenBrasaYama Sushi Marketplace

We built Chipotle’s training system.

As Chipotle employees and heads of training from 2012 to 2021, we built the training infrastructure the brand still runs today. Years later it still promotes 90% of its leaders from within. We now run the same system for brands across the industry, customized to each one.

1M+
Frontline employees trained
10K+
Managers trained
8,000+
Active restaurants on the system

Training Audit

  • Compare your training to the industry’s best
  • One week turnaround
  • Intro call
  • Analysis
  • Debrief
Flagship

Trainer’s Toolkit

  • Recipe & procedure cards
  • New hire tools & learner plans
  • Trainer’s guide
  • Daily ops log
  • Digital courses and videos

Cinematic Upgrade

  • Orientation, culture & founder story films
  • Recipe & standards films
  • Manager conference films

Not sure where you fit. Talk to us.

What the system covers.

New Hire Orientation

Explore →

Recipes & Standards

Explore →

Leadership Development

Explore →

Case studies.

Piada Italian Street Food

+50% guest satisfaction in 6 months

A hospitality program across 50 locations. E-learning, workshops, video, and keynotes on a structured rollout. The results held for years.

Read the case study
Chagee

A $5.1B U.S. debut

Nearly 7,000 locations in Asia, zero localized U.S. training. As their fractional training department, we built it all from scratch.

Read the case study
Din Tai Fung

The industry’s best AUV

Training helped get them there. Stories for new hires, executive communications, and manager conferences with world-class media.

Read the case study
If you’re serious about delivering results, choose Training Simplified. Your employees will thank you for it. Ours already have.
Corban Nichols

Corban NicholsVP of Restaurant Excellence · Piada Italian Street Food

Watch the testimonial2:34

Ready to grow?

The system is built, proven, and available at three levels. Thirty minutes and you’ll know where to start.

Schedule a Demo

One Week Training Audit.

Compare your training to the industry’s best.

Compare your training to the systems live in more than 8,000 locations.

We’ve built training programs now live in more than 8,000 restaurants. From the system we built while working at Chipotle (the one they’re still running today!) to the 15+ brands we’ve worked with since, we’ve seen every variation under the sun.

When you send us your training, we can tell you exactly what’s working, what’s not, and how to fix it.

How it works.

Intro Call

Thirty minutes to meet, talk through your goals, and hear where your training stands today.

Analysis

After committing and sending payment along with your training materials, an NDA available if you need one, we analyze everything and compare it against industry standards.

Debrief

One week later, we walk you through exactly what’s working, what’s not, and how to fix it.

What we evaluate.

What We Need From You

  • Business goals
  • Current training materials
  • Who’s accountable for training and how
  • How employees access training
  • Budget for training

What We Compare It Against

  • Our system, live in more than eight thousand restaurants
  • Training industry best practices
  • Restaurant operator feedback

What it costs.

$799
Flat fee. Paid after the intro call.
1 Week
From payment to debrief
Free
Thirty minute intro call

Book your free intro call.

Thirty minutes to meet, talk through your goals, and hear where your training stands today.

Ready to get started.

Book Your Free Intro Call

Open more restaurants with consistent experiences.

For founders and restaurant leaders opening more locations. Physical tools for the line. Digital courses for your leaders. Customized to your brand and packaged in one case.

1M+
Frontline employees trained
10K+
Managers trained
8,000+
Active restaurants using the system
The full walkthrough. Every tool in the case, explained.

Built for you

Every kit is fully customized: your recipes, your procedures, your stations, your culture.

We’ve built these for a variety of brands and no two kits look the same, because no two brands are the same.

What people say about working with us.

Client testimonial still
1:06
In their words
Why the system stuck
Client testimonial still
1:08
In their words
Rolling it out across locations
Client testimonial still
0:31
In their words
What changed on the floor
The Trainer’s Toolkit case, open: flip chart, welcome booklets, Trainer’s Guide, and card decks

What comes in the Trainer’s Toolkit.

Everything you need to train every person in your restaurant, in one kit.

Grill, procedure, drink, and prep card decks on binder rings

Recipe & Procedure Cards

Durable cards made to get handled. They get thrown in the dish pit, washed off, and back on the line the next shift.

Orientation flip charts

New Hire Tools

An orientation flip chart and a culture booklet, so day one lands the same way in every location.

A brand’s customized Trainer’s Guide

Trainer’s Guide

Station-by-station walkthroughs so anyone can teach to the standard, not just the person who happens to know it. Every guide is built for one brand. No two look the same.

Station sign-off sheets: orientation, cashier, sushi, kitchen, sashimi

Learner Plans

One-page sign-off sheets that make progress visible and accountable for every role. New hires and station training, shift leaders, and GMs each get a plan built for the job they’re doing.

A branded course playing on a tablet

Video Learning Courses

Digital curriculum for shift leaders and GMs, each with its own training plan. Proven best practices from the best-run brands in the industry, like a trainer with 20 years in the business in your pocket. Currently running in more than 8,000 locations.

Instant access to industry standards. More than fifty courses across three programs, ready to jump-start your curriculum on day one, with digital delivery and completion tracking built in.

Food, Feel, Flow. Hospitality training. Guest satisfaction up 50% in six months, and the gain held for years.

GREAT Shifts. Shift leadership that shows up as better execution and safer shifts.

Restaurant Business Simplified. The P&L for GMs: sales up, with sustained cuts to food, labor, and operating costs.

Add your own content whenever you’re ready.

The path to completion.

STEP 1

We come to you

We visit your restaurants to learn your brand, your stations, and your standards. We collect everything you already have.

STEP 2

We build it all

Everything built from scratch, customized to you. Three to six months from kickoff to case-in-hand.

STEP 3

Your trainers run it

A train-the-trainer rollout so the system sticks. Every new store opens on it.

Every kit is scoped to your brand’s size. Book a call for pricing.

Book a call

Schedule a demo.

Thirty minutes. We’ll listen to where you’re at and help you figure out if this is the right move for your stage of growth.

Questions

Frequently asked questions.

What’s actually in the Trainer’s Toolkit?
Everything you need to train every person in your restaurant, in one kit. A trainer’s guide that walks through every station in your store, one-page sign-off sheets for every learner, new hire orientation tools (a flip chart plus a culture booklet), recipe and procedure cards, a daily operations logbook for line checks, and full training plans for shift leaders and GMs, including access to our digital curriculum, currently running in more than 8,000 locations. It all comes packaged in one case.
How long does it take to build one for my brand?
Three to six months. We come on-site with you, learn your brand and your locations, and collect every piece of training material you already have: recipes, SOPs, whatever’s on the walls or buried in a Google Drive. Then we build everything from scratch, customized to you.
Is this a template, or is it actually built for my brand?
Built for you. Every kit is fully customized: your recipes, your procedures, your stations, your culture. We’ve built these for a variety of brands and no two kits look the same because no two brands are the same.
Why physical materials instead of just digital?
Because restaurants are physical places. Recipe cards get thrown in the dish pit and washed off. Logbooks get passed hand to hand between managers. We’ve found tactile, in-the-restaurant tools actually get used in a way a Google Doc doesn’t. That said, shift leader and GM training also comes with full digital course access. This is a hybrid system, not an either/or.
Who is this for?
Founders and restaurant leaders growing past one location. If you’re opening new locations, franchising, or moving into a new market and need consistency without flying back and forth every week, this is built for that.
Do shift leaders and GMs get their own training?
Yes. Each gets a dedicated learning plan. Shift leaders get a one-page plan built for their role, plus access to our full digital restaurant curriculum. GMs get the same, but built around the P&L: sales, COGs, labor, and the other levers that make a store profitable, not just operationally sound.
What’s it like to work with you guys?
Awesome.
How does this help with food safety and daily standards?
The kit includes a physical operations logbook for line checks, covering temperatures, sani buckets and parts per million, plus space for managers to leave notes for each other and track deep-cleaning schedules. Many brands pair it with digital line check systems too.
Can this help me franchise?
Yes. That’s exactly what it’s designed for. It’s what lets you hand a new franchisee the exact standards and culture you built in location one.
What does it cost, and how do I get started?
Every kit is scoped to your brand’s size and complexity, so pricing depends on what you’re building. Book a call and we’ll listen to where you’re at and help you figure out if this is the right move for your stage of growth.

One case. Every standard.

Three to six months from kickoff to a fully customized training system in every location.

Schedule a Demo

Your restaurant is
more than recipes.
Your training
should be too.

You poured your heart and soul into building your restaurant. We pour the same into making sure everyone knows what makes it special.

Section 01 · New Hire Orientation

Belief, on film.

Culture stories, founder stories, values, mission and purpose, and the growth waiting for anyone who stays. Filmed in your restaurants, with your people, in your voice. Day one lands the same way in every location.

On film
Mendocino Farms · 20 years of selling happy

These founder stories have a page of their own. The full films, and how each one got made. See the full stories

Section 02 · Recipes & Standards

Tribal knowledge, worth watching.

The recipes, procedures, and hospitality standards your best people carry around in their heads. Filmed, captioned, and cut so anyone can learn them. Teachable and enforceable, without you in the room.

On film
Recipe & procedure films, shot on the line

Section 03 · Managers

Your best leaders, teaching the rest.

Somebody in your company has already solved the problem everyone else is stuck on. We put them on camera and turn what they know into training the whole field can use. Conferences are one place we do it. Award nights, store visits, and everyday shifts are others. Not generic leadership content. Your leaders, saying what actually worked.

On film
Mendocino Farms · Mendo Magic, on the night

What our partners are saying.

Piada has partnered with Training Simplified on past conferences, but never saw the needle move as much as our last one in 2025 where they created a conference closing video for us. The passion, engagement, and tenacity that we experienced from our team immediately coming out of our conference was like nothing we have experienced before. They were able to distill our key themes to a single message and truly inspire our brand to be better. As a direct result, we saw improvement in multiple organizational KPIs and even witnessed a complete impact to satisfaction scores, comp sales, and traffic by year’s end to put us positive YoY.
Corban Nichols

Corban NicholsVP of Restaurant Excellence · Piada Italian Street Food

Not only do they help conceptualize material from the start but they walk through the entire process step by step to ensure the desired outcome. The Training Simplified team understand restaurants, training, and how to bring the best out of Team Members and Managers. Grateful for the partnership and stoked that we were able to create material that will live (and inspire) in perpetuity.
Jacob League

Jacob LeagueVP of Ops Services · Mendocino Farms

Put your brand on screen.

Filmed once in your restaurants. Working for years in your onboarding.

Schedule a Demo

Home/Domains / New Hire Orientation

Domain 01

Day one should feel like the right decision.

Onboarding and paperwork don’t inspire. We convert your story, expectations, and growth philosophy into a structured experience that scales across every location and role.

What we build

Belief, before the first shift.

  • Founder-led story explaining why your brand exists and what it stands for
  • Clear standards, so people know what great looks like
  • Culture reinforced through real examples and leadership perspective
  • Career paths and internal growth opportunities, made visible
  • Assets packaged for day-one onboarding and ongoing use
  • Hiring brand & recruiting assets, so hiring and onboarding operate as one belief system

First days that last.

New hires who understand your brand and your expectations from the start.

Schedule a Demo

Home/Domains / Recipes & Standards

Domain 02

Tribal knowledge, codified.

Best practices shared poorly create inconsistent results. We audit your procedures, write them down, and put them on film. Every location can teach them. Every guest can taste them.

What we build

Explicit. Teachable. Enforceable.

  • Audit of existing recipes & procedures against our 200-point checklist
  • Procedures and SOPs written so anyone can teach them
  • Station-by-station training checklists and shift-by-shift plans
  • Hospitality standards: Food, Feel, Flow
  • Product & equipment videos that live where the work happens

Every station. Every shift.

Consistency comes from a system every location can teach.

Schedule a Demo

Home/Domains / Shift Leaders

Domain 03

The first step to management.

Your future GMs are on the line right now. GREAT Shifts turns them into leaders who run shifts that are safe, fair, legal, and productive. This is the first rung of your pipeline.

What we build

GREAT Shifts, every shift.

Goals. Responsibilities. Energy and Attitude. Trust. Four habits that make shift leadership teachable, with the compliance work underneath.

  • Goal setting, delegation & leadership skills
  • Daily shift safety log that leaves an audit trail
  • Compliance and certifications
  • Emergency response procedures
  • Week-by-week training plan to the promotion

Promote with confidence.

A shift leader pipeline that feeds your management ranks on purpose.

Schedule a Demo

Home/Domains / General Managers

Domain 04

Managers who act like owners.

Restaurant Business Simplified teaches everything a GM needs to run the business through the P&L. We use your real restaurants as the model, so they apply it the same week.

The framework

The whole P&L, owned.

Five territories, taught as a cohort over 90 days. One workshop each month as the financials close. Videos between sessions, and a business review habit that sticks.

  • Sales: growing sales, the F3 experience, cash handling
  • COGS: accurate inventory, ordering the right amount of food
  • Labor: interviewing, scheduling, training, leadership
  • Other Expenses: zone-by-zone facilities management
  • Your Role: leading GREAT shifts, P&L management, manager meetings

The P&L, demystified.

GMs who understand the business protect the business. We build them.

Schedule a Demo

Home/Results / Piada Italian Street Food

Case study

+50% guest satisfaction in six months.

A fast-casual Italian street-food brand that wanted to be known for genuine hospitality. They set out to build it across 50 locations.

+50%
Guest NPS in 6 months
+47%
NPS year over year
−58%
Stores below 30 NPS
+8,800
YoY dine-in guest counts
The problem

Tribal knowledge

Company goal was 80 NPS; the 2022 average was 55, and 20% of stores sat below 30. Standards varied store to store, and the people who carried the culture were spread thin as new markets opened.

The solution

A hospitality system

Clear guest experience standards, delivered as digital training. YouTube-style videos for crew. Coaching-style videos for managers. The rollout reached 100% manager completion.

The follow-through

Culture that sustains

The Sue Doody Hospitality Award honors team members who live the values. Feel Ready, Great Shifts, and Beyond BLAST followed. Three years of people-first training.

They have the experience, expertise, and creativity to help your team succeed. Trust me, your employees will thank you for it. Ours already have.

Corban NicholsVP of Restaurant Excellence · Piada Italian Street Food

Your guests will feel it.

Hospitality is a system. Let’s build yours.

Schedule a Demo

Home/Results / Chagee

Case study

A $5.1B American debut.

A modern tea house with nearly 7,000 locations in Asia. It had no localized training for the U.S. launch. We became their training department.

The build

Everything, from scratch.

Ten locations in one year, in a new country. The training that existed was tribal knowledge or untranslated documents. We localized it and built the rest. They debuted at a $5.1B valuation.

  • All existing materials localized for a U.S. audience
  • Training tools & onboarding materials, built new
  • Operations checklists for every station
  • Career path modules that drive internal promotion
  • Hospitality program & manager training

The work

Chagee, in America.

Orientation and belief-building, made for a brand-new market.

They built our entire U.S. training system from scratch. Fast enough to open ten locations in a year.

Marian ChenHead of Operations · Chagee USA

New market? No training?

That’s exactly the situation we’re built for.

Schedule a Demo

Home/Results / Chipotle

Case study · The origin story

From crisis to legend.

Before Training Simplified existed, we ran Training and Communications at Chipotle. Those were the years it went from 1,200 restaurants to 3,000, and from crisis to the industry benchmark.

1,410→2,966
Restaurants
37K→97K
Employees
$9.4B→$49B
Valuation
~90%
GMs promoted from within today

What we built

The systems still running today.

Years after we left, Chipotle still runs the systems we built. They hold the standard and develop more than 80% of leaders from within. Their COO puts it at roughly 90% for new restaurant GMs today.

  • The full crew-to-GM career path, rebuilt end to end
  • A proprietary tablet-based training platform, embedded in operations
  • Accredited training that became the tuition reimbursement foundation
  • Regional training & certified restaurant network
  • Industry-leading food safety and hospitality rollouts
  • Employer brand, recruiting, and “People of Chipotle”
  • Large-scale conferences and a weekly media series reaching every restaurant

The playbook is proven.

We’re not guessing. We’re repeating what already worked at scale.

Schedule a Demo

Home/Results / Din Tai Fung

Case study

The industry’s best AUV.

Founded in Taipei in 1972 and known for careful craft and consistency. We bring their stories to life for new hires and produce their conferences and executive communications.

The partnership

Craft, taught with reverence.

Din Tai Fung shows how training and culture scale across countries. Our work covers new hire orientation, executive communications, and manager conferences. The media matches the standard they set in the kitchen.

  • Founder story & heritage films for new hires
  • Paired training design: what the new hire sees and what the trainer sees
  • Manager conference films and recaps
  • Executive communications, delivered as media

Your story deserves this treatment.

Heritage, craft, and culture, filmed like they matter.

Schedule a Demo

Home/Who We Are / Meet the Team

Meet the team

We’re Sam & Matt.

We spent a decade building Chipotle’s training engine. Since then we’ve run the same playbook at tea houses, dumpling houses, pizza chains, coffee shops, hotels, and neighborhood favorites.

Chapter one

Chipotle was the proving ground.

From 2012 to 2021 we ran Training, Internal Communications, Operations Services, and Learning and Development at Chipotle. The company went from 1,410 restaurants to 2,966, and from 37,000 employees to 97,000. The crisis years tested every system we had.

We rebuilt the crew-to-GM career path, launched a proprietary tablet-based training platform, created accredited training that became the foundation of tuition reimbursement, and produced the conferences and weekly media that reached every restaurant in the country.

Those systems still run today. Chipotle now promotes roughly 90% of its new restaurant GMs from within.

1,410→2,966
Restaurants scaled
37K→97K
Employees developed
$9.4B→$49B
Valuation growth supported
~90%
GMs promoted from within today

Chapter two

But one brand isn’t a system.

A playbook that only works at one company is a memoir. So we took it everywhere. Different cuisines, different countries, different stages of growth. It kept working. That’s when we knew it was a system.

Global

New markets from zero

Chagee arrived from Asia with 7,000 locations and no U.S. training. We built all of it. They debuted at a $5.1B valuation.

Craft

Heritage brands

Din Tai Fung holds the industry’s best AUV. We film their story and standards to a bar that matches the dumplings.

Growth

Scaling favorites

Piada, Mendocino Farms, Drift Coffee, Bun Mee, Yama, and ¡Brasa!. Brands going from beloved to everywhere.

Legacy

Household names

Denny’s, Pizza Hut, Cinnabon, Auntie Anne’s, Carvel, Moe’s, Jamba, and Schlotzsky’s. Culture work at national scale.

Beyond

Past restaurants

Pacifica Hotels and Parable Hospitality. Hospitality is hospitality, and the system travels.

Today

Fractional by design

For less than the cost of one employee, we’re your whole training department. Or an extra set of hands for the one you have.

The partners

Two operators, not an agency.

You work with us directly. No account managers and no handoffs to a junior team. The people who built it at Chipotle are the people building yours.

Sam
Co-Founder

Spent a decade inside Chipotle’s training and operations services teams, turning field knowledge into systems that scaled to 3,000 restaurants. Sam leads the build. Curriculum, the Trainer’s Toolkit, and the routines that keep training alive after launch day.

Connect on LinkedIn
Matt
Co-Founder

Led internal communications, employer brand, and media at Chipotle, including “People of Chipotle” and the weekly series that reached every restaurant. Matt leads the storytelling. Founder films, conference keynotes, and the edutainment work that gets people to watch.

Connect on LinkedIn

Follow along

We publish everything.

Every week we put out what we know about scaling culture, promoting from within, and building training people actually want. No gate. No form.

We’re not a vendor. We’re partners.

Thirty minutes with us and you’ll know where your training stands.

Schedule a Demo

Home/The 80% Club

RIP · Rate of Internal Promotion

The 80% Club.

Hospitality brands committed to developing 80% of their leaders from within. Promoting from within is the only math that works at scale.

Know your RIP

Where is your rate of internal promotion?

Every brand sits somewhere on this ladder. Where you sit decides how expensive and how risky your growth is.

Below 20%

Battlefield promotions

Leaders get promoted out of desperation instead of development. Every opening turns into a fire drill.

20–60%

Importer, fighting to become exporter

Every promotion takes real effort. The urge to hire from outside wins more often than it should.

60–90%

The pipeline works

Internal promotions are faster and more reliable. You get selective about outside talent.

80%+

The 80% Club

Culture compounds. Openings staff themselves. You win the market and change lives doing it.

Know the math

2,000 stores. 4,500 manager needs.

Take a 2,000-store brand. Five managers per store, 45% management turnover, and 300 openings a year. That adds up to 4,500 manager needs a year. Raise internal promotion to 90% and outside hiring drops to 600. That’s the difference between recruiting as a crisis and recruiting as a choice.

~90%
Chipotle new GMs from within. Jason Kidd, COO
70%+
Darden managers promoted from within
68%
Shake Shack new GMs from within. FY24 10-K

The pipeline in practice

Promotion is a system.

How brands in the club find, prepare, and promote their next leaders.

Are you in the club?

Tell us your RIP, the number you want and the number you have. We’ll map the gap.

Schedule a Demo

Home/Edutainment

Our philosophy

Learning that entertains.

We call it edutainment. Training your team wants to watch, so your values show up on the floor instead of in a binder.

Why it works

Nobody remembers a PDF.

The best training fails if nobody watches it. So we make content teams want to watch. YouTube-style videos for crews. Coaching-style films for managers. Stories that stick. Then we wrap them in systems that turn watching into doing.

Watch

Made to be seen

Pacing, humor, and production value that earn attention instead of demanding it.

Feel

Story first

Founder stories and real people. Belief drives behavior more than bullet points.

Do

Built to transfer

Every video connects to a checklist, a workshop, or a shift habit. Entertainment with a job.

Training they’ll talk about.

This is how culture spreads. People repeat what they enjoyed.

Schedule a Demo

Home/The Channel

Training Simplified · YouTube

Free game, every week.

We help restaurant founders and leaders scale through training systems. The channel is where we publish what we know. Subscribe and take the playbook.

Like what you hear?

Point it at your brand. Thirty minutes, and you’ll know where to start.

Schedule a Demo

Home/Results / Our Philosophy

Results philosophy

Training is an investment. We prove it.

Most training gets measured by completions. We measure the numbers your business already runs on. Guest experience, speed, the P&L, and how often you promote from within.

What we measure

Four numbers that don’t lie.

Every project starts by agreeing on the number we’re trying to move. Then we build the training, measure before and after, and stay to make sure it holds.

Guests

Guest Experience

NPS and CSAT, store by store. Piada went up 50% in six months and 47% year over year. Stores below 30 NPS dropped by 58%.

P&L

The Business

Sales, food, labor, and operating costs. Restaurant Business Simplified uses your real restaurants as the model, so results show up in the statements instead of the quizzes.

RIP

Rate of Internal Promotion

The number we care about most. When 80% of your leaders come from within, culture compounds and openings staff themselves. That’s the 80% Club.

Time

Sustained, Not Spiked

A launch bump is easy. We build for results that hold. Piada’s hospitality gains have lasted years, with every new hire trained into the same system.

+50%
CSAT at Piada in 6 months
~90%
Chipotle GMs promoted from within
$5.1B
Chagee’s U.S. debut valuation
#1
Din Tai Fung, best AUV in the industry

See the receipts → Case Studies

Measure what matters.

Tell us the number you need to move. We’ll show you the system that moves it.

Schedule a Demo

Home/Results / Case Studies

Case studies

Receipts, not promises.

Four brands and four different problems. Same playbook. Build the system, put it on film, and measure it in the numbers the business already runs on.

In their words

What partners say.

With Training Simplified, you can expect engaging, entertaining, educational content that your team will be eager to learn from. If you’re serious about delivering results, choose Training Simplified. Your employees will thank you for it. Ours already have.

Corban NicholsVP of Restaurant Excellence · Piada Italian Street Food

Your brand is next.

Every case study here started with a thirty-minute call.

Schedule a Demo

You poured everything into building this. We put the same into telling it.

Nobody outside the founding table knows what it actually took. The people who joined years later never saw it, and they need to. We find the story, film it, and make it the first thing every new hire meets. One film. Every hire. Every location. Forever.

Culture isn’t a poster on the wall. It’s a story people repeat.

Each one brought to life by Training Simplified, starring you and your teams, and built into your onboarding. Pick one to open it.

Founder stories are part of the Cinematic Upgrade, and they open New Hire Orientation.

You already lived it. Now put it on film.

The next person you hire will decide how they feel about this place in their first hour. Give that hour to you.

Tell Your Story